Homepage - Araldica
1954 - 1964
1954 - 1964
FOUNDATION AND EARLY CHALLENGES

The cooperative is founded and collective work begins: limited resources, strong determination, and a shared decision reshape the future of the territory.

The history of Araldica Castelvero
1954

Fifty-seven winegrowers from Castel Boglione, Montabone, and Rocchetta Palafea establish the Cantina Sociale. Members pledge their own land as collateral to finance the construction of the new winery.

The history of Araldica Castelvero
1955–56

The first harvests take place and the first financial report is approved. Oenologist Livio Manera joins the cooperative and takes on technical leadership.

The history of Araldica Castelvero
1959–63

The general assembly approves the expansion of the winery. The cooperative grows, welcomes new members, and, under the presidency of Pietro Laudano, enters a phase of consolidation.

1965 – 1974
YEARS OF TRANSFORMATION

Investment, expansion, and new facilities accompany the cooperative's growth, laying the groundwork for a clearer vision of quality and identity.

The history of Araldica Castelvero
1966–70

Further expansions and new equipment are introduced, including an underground ageing area. The duration of the cooperative is formally extended.

The history of Araldica Castelvero
1971–72

An oak barrel ageing cellar (15,000 hectolitres) is completed, and bottling begins with the installation of the first filling machine.

The history of Araldica Castelvero
1973–74

The cooperative takes the name Antica Contea di Castelvero – the historical name of Castel Boglione – following the granting of the heraldic coat of arms by the Counts Roberti of Castelvero. Further expansion projects are launched, including plans for a warehouse dedicated to direct sales and an enoteca.

1975 – 1984
OPENING TO NEW MARKETS

The structure strengthens. Member support, quality selection, and winery technology underpin the cooperative's expansion into new markets, including international ones.

The history of Araldica Castelvero
1977–78

Agricola Antica Contea di Castelvero (now Araldica Vigneti) is established to acquire vineyard land, supply agricultural products to members, and provide technical assistance. A new crushing station is also built to better manage and control grape deliveries.

The history of Araldica Castelvero
1979–80

The cooperative celebrates its 25th anniversary. Bottled production increases and the first relationships with foreign importers begin. Araldica wines reach the United States for the first time.

The history of Araldica Castelvero
1983–84

Further expansion includes a new bottling line, additional packaging material storage areas, and the creation of an analytical laboratory to support future development.

1985 – 1994
NEW PERSPECTIVES

The winery accelerates its focus on bottling and quality, supported by new facilities, stricter controls, and a growing international identity.

The history of Araldica Castelvero
1985–86

Claudio Manera joins the company. A fully automated bottling line is inaugurated, the analytical laboratory is upgraded, and experimental projects begin in collaboration with the University of Turin's Faculty of Agriculture.

The history of Araldica Castelvero
1989

The second-level cooperative Araldica Vini Piemontesi is established together with the Cantine Sociali of Mombaruzzo and Ricaldone, with the aim of creating synergies and commercialising bottled wines.

The history of Araldica Castelvero
1990–94

Following the Procimidone crisis affecting European wines in the United States, vineyard assistance and crop protection controls are strengthened. At the same time, the Araldica brand expands internationally, particularly in the United Kingdom, and the Alasia range is launched, based on a careful selection of the members' finest grapes.

1995 – 2004
EXPANSION AND NEW ACQUISITIONS

Growth requires a structural shift: a new production site, higher quality standards, and the acquisition of historic estates mark the beginning of a new phase.

The history of Araldica Castelvero
1997–2000

Construction begins and the new production facility is inaugurated, housing a new vinification cellar, bottling line, and finished-goods warehouse. During this period, the presidency passes from Pietro Laudano to Giovanni Pattarino. Araldica returns to first-level cooperative status following the withdrawal of the Cantine Sociali of Mombaruzzo and Ricaldone.

The history of Araldica Castelvero
1998–2004

Araldica Vigneti acquires Il Cascinone and undertakes extensive restoration and replanting work. In 2002, La Battistina is acquired in the Gavi area. In 2004, the new Cascinone winery is inaugurated and the first estate harvest takes place, coinciding with the cooperative's 50th anniversary.

The history of Araldica Castelvero
2000–2003

Araldica Distribuzione is established to market French wines in Italy. At the same time, collaboration with Boutinot (UK) takes shape through the creation of Adria Vini, a joint venture that bottles and markets wines from other Italian regions abroad.

2005–14
International expansion

Resources are increasingly focused on commercial development and market presence, supported by technical investment and strategic corporate decisions.

The history of Araldica Castelvero
2006–08

A new white wine department is created with stainless steel tanks, alongside the introduction of an advanced IT system for traceability.

The history of Araldica Castelvero
2011–13

A second bottling line is installed for still and sparkling wines. Araldica Castelvero sca is established through the merger of Araldica Vini Piemontesi and Antica Contea di Castelvero. Araldica also acquires a 29% stake in Boutinot Ltd, becoming its principal shareholder.

The history of Araldica Castelvero
2014

Sixty years since foundation are celebrated with members. Two avenues adjacent to the winery are named after Pietro Laudano, long-standing president, and Don Carlo Montrucchio, the principal promoter of the cooperative's founding in 1954.

2015 - Today
CONTEMPORARY CHALLENGES

Market consolidation and an ongoing investment plan guide the evolution of the winery and its estates, with a focus on technology, infrastructure, and sustainability.

The history of Araldica Castelvero
2016–17

New crushing lines are installed, storage capacity is expanded, and further investments are made across the estates: new barrels and vats at Il Cascinone; a new vinification area and phytodepuration system at La Battistina; and the acquisition of the Santa Seraffa vineyards in the municipality of Gavi.

The history of Araldica Castelvero
2018–19

New departments and infrastructure upgrades include a filtration unit and underfloor heating at the Castelvero winery in Castel Boglione; a new agricultural machinery shed at La Battistina; expansion of office spaces and further works on the storage warehouse at the Araldica winery.

The history of Araldica Castelvero
2021–22

A new canning line is introduced, alongside technical upgrades to winery systems. The new automated finished-goods warehouse on Viale Pietro Laudano becomes operational.

Today, Araldica stands for guarantee: a united company that safeguards its roots and continues to turn the quality of its territory into a shared heritage.